In an attempt to tap the growing opportunity of personalized digital printing in the hospitality sector, HP India has announced a digital print network service to educate corporate, hotelier, and printing organization. The move is aimed at addressing the industry's requirement of highly personalization solutions, and to have larger business share.

While offering more insight on this, Puneet Chadha, director (imaging solutions business) of HP India's Imaging and Printing Group said, "Today more than 90% of printing solutions in hospitality vertical is dominated by off-set printing and single digit being driven by digital printing. Digital printing fulfills the four key needs of hospitality sector, such as personalized printing, short run and on demand printing and environment friendly."
"The domestic hospitality sector is expected to see investment of over $11 billion in the next two years with 40 international hotel brands making their presence felt in India by 2012," he added.

Hospitality and many other sectors are gradually opting digital printing to produce marketing collaterals and direct mailers to menu cards, photo merchandise, calendars, personalized itinerary and check -in cards.

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