Overview
The introduction of the Nano received media attention due to its targeted low price. The Financial Times reported[16]: "If ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." The car is expected to boost the Indian economy, create entrepreneurial-opportunities across India[17][18], as well as expand the Indian car market by 65%[19]. The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many sources and the media for its low-cost[20][21] and eco-friendly initiatives which include using compressed-air as fuel[22] and an electric-version (E-Nano)[23][24]. Tata Group is expected to mass-manufacture the Nano, particularly the electric-version, and, besides selling them in India, to also export them worldwide[25][26][27].
Critics of the car have questioned its safety in India (where reportedly 90,000 people are killed in road-accidents every year[28]), and have also criticised the pollution that it would cause[29] (including criticism by Nobel Peace Prize winner Rajendra Pachauri[30]). However, Tata Motors has promised that it would definitely release Nano's eco-friendly models alongside the gasoline-model[31][32].
The Nano was originally to have been manufactured at a new factory in Singur, West Bengal, but increasingly violent protests forced Tata to pull out October 2008. (See Singur factory pullout below.) Currently, Tata Motors is reportedly manufacturing Nano at its existing Pantnagar (Uttarakhand) plant and a mother plant has been proposed for Sanand Gujarat.[33]. The company will bank on existing dealer network for Nano initially.[34] The new Nano Plant could have a capacity of 5,00,000 units, compared to 3,00,000 for Singur. Gujarat has also agreed to match all the incentives offered by West Bengal government.[35]
[edit] Design
Ratan Tata, the Chairman of Tata Motors, began development of the world's cheapest production car in 2003,[36] inspired by the number of Indian families with two-wheeled rather than four-wheeled vehicles.[37] The Nano's development has been tempered[clarification needed] by the company's success in producing the low cost 4 wheeled Ace truck in May 2005.[36]
Contrary to speculation that the car might be a simple four-wheeled auto rickshaw, The Times of India reported the vehicle is "a properly designed and built car".[38] The Chairman is reported to have said, "It is not a car with plastic curtains or no roof — it's a real car."[36]
To achieve its design goals, Tata refined the manufacturing process, emphasized innovation and sought new design approaches from suppliers.[38] The car was designed at Italy's Institute of Development in Automotive Engineering — with Ratan Tata requesting certain changes, such as the elimination of one of two windscreen wipers.[36] Some components of the Nano are made in Germany by Bosch, such as Fuel Injection, brake system, Value Motronic ECU, ABS and other technologies.[39]
The Nano has 21% more interior space (albeit mostly as headroom, due to its tall stance) and an 8% smaller exterior compared to its closest rival, the Maruti 800. Tata offered the car in three versions: the basic Tata Nano Std; the Cx; and the Lx. The Cx and Lx versions each have air conditioning, power windows, and central locking. Tata has set its initial production target at 250,000 units per year.[citation needed]
[edit] Cost Cutting features
- The Nano's boot does not open, instead the rear seats can be folded down to access the boot space.[40][41]
- It has a single windscreen wiper instead of the usual pair.
- Some exterior parts of it are glued together, rather than welded.
- It has no power steering.
- Its door opening lever was simplified.[42]
- It has 3 nuts on the wheels instead of the statutory 4 nuts.
- It only has 1 side view mirror[43]
[edit] Quality features
Japanese and Korean steel is used to make quality body panels.[44]
nice one...!!! tata's nano has indeed come to stay and rule. but still it doesnot have a very strong critical assessment. we still have to wait for even more advanced nanos to come in the market.